Make the Grade A+ (media campaign)

The Missouri Department of Health and Senior Services (DHSS) engaged Elasticity, a St. Louis based media firm, to develop a messaging campaign to encourage students, families and school staff to practice healthy behaviors to prevent the spread of respiratory illness, such as COVID-19 and the flu. The leading idea for the campaign’s concept is to offer positive encouragement and reinforcement. The campaign gives the audience the answers to succeed against respiratory illnesses and then celebrates their work by giving them a positive “grade” to match the school theme. Read about ways to use these resources at your school in the Make the Grade Resource Guide.